In addition to hospitality procurement management, we also offer a number of hotel branding services. With a proven understanding of creative objectives, our branding team specialized in creating distinctive and desirable service brands. Our team of seasoned design and communication professionals is highly accomplished at crafting distinctive identities and clutter-breaking branding. It is supported by efficient and friendly client service. Why not apply our renowned strategic thinking and creative credentials to elevate your hotel’s positioning, branding and design beyond merely its logo, stationery and menu covers? With the power of intelligent design, we have helped many of the global leaders in hospitality, travel and tourism define and deliver how they are special and different – special to their guests, passengers and visitors, and different from their competitors.
Our hotel branding, design and communications service comprises four deliverables.
Creative Platform With focused insight gathering, we define your property’s proposition and positioning and will represent these elements inspirationally in the Creative Platform – a strong and sustainable idea on which the branding, design and communications will be built.
Design Alternative brand identity directions are explored and illustrated with sample applications to help you choose one for development. We detail each element of the selected design before its application to a range of items (approximately 50) from the menu of collateral listed overleaf.
Delivery We develop print-ready and digital artwork for every piece of collateral, select and supervise production specialists and quality control the print, production and delivery processes.
Communications planIn addition to branding and design, we offer communications support across all media – paid, owned and earned. Included in this package is a communications plan, identifying the audiences, key messages, channels and campaign tools critical to a successful opening or repositioning of your property. If requested, we may also continue with implementation of the plan.
Timing To complete the branding and design elements for a hotel or resort project takes typically between 12-16 weeks, subject to the property’s size, facilities and its specific collateral require To complete the branding and design elements for a hotel or resort project takes typically between 12-16 weeks, subject to the property’s size, facilities and its specific collateral requirements.
